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AFIACOACH® Executive Coaching

What is
executive coaching?

Executive coaching is a personalized, professional partnership for leaders, managers and professionals who want to develop their leadership and reach their goals. Within a structured, confidential and supportive framework, the coach helps you step back, clarify your priorities, overcome obstacles and act with greater confidence and effectiveness.

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Smaïn ABDELMERAIM

Smaïn ABDELMERAIM

Certified Executive Coach RNCP – HEC Paris

« I believe we create our own reality in every moment. »

Founder and CEO of AFIACARE, a consulting and coaching firm dedicated to transforming healthcare organizations, I launched AFIACOACH to support both professionals and individuals in their growth and evolution.

With a career in the healthcare industry since 2008, and expertise in biomedical engineering and organizational transformation, I help companies combine performance with well-being. In parallel, I guide individuals in their personal and professional development, offering a space for reflection and transformation tailored to their needs.

Working Together

To unlock your full potential. Three key elements are essential to this process:

Intention

You are committed to achieving the goal we’ve defined together, and I am committed to supporting you through a professional coaching journey.

Attention

We remain focused and engaged throughout the coaching sessions, always aligned with the objective.

Connection

We cultivate openness and trust within a caring and respectful environment.

My approach: coaching that blends technical expertise with human support

Whether you’re a healthcare professional, executive, organization, or individual seeking change, I help you:

  • Develop leadership and managerial skills
  • Overcome professional and personal challenges to achieve your goals
  • Find balance between performance and well-being
  • Lead organizational and technological transformations
How it works

Timeline of a coaching assignment

Our coaching process unfolds in several steps, from the opening tripartite meeting to the closing review. A mission represents 12 hours of support in total.

Framing the assignment
Opening tripartite meeting
1 hour — coachee, employer and coach
Heart of the journey
10 coaching sessions
1 hour each, at a progressive frequency (1 to 3 weeks apart)
Measuring progress
Mid-point & final reviews
Checkpoints on the defined objectives
Closing the assignment
Closing tripartite meeting
1 hour — shared assessment
2Tripartite meetings
10Coaching sessions
1 hPer session
4–6Months total duration
Location

The location is chosen by the coachee, in agreement with their employer: it can be within the institution or off-site, with a preference for in-person meetings. Video-conference sessions on Microsoft Teams are available upon the coachee’s request.

A journey dedicated to your success

  • Founder and CEO of AFIACARE, a key player in global healthcare transformation
  • Certified executive coach (RNCP – HEC Paris), offering structured and human-centered guidance
  • Executive MBA – HEC Paris, providing strategic insight into business transformation
  • Biomedical engineer (Polytech Lyon), with over 500 medical equipment deployment projects in hospitals and clinics
  • Lecturer in healthcare systems interoperability (Université de Technologie de Compiègne – Master’s level)
  • Advocate for inclusive healthcare, volunteer with Bip Humanitaire
AICC Global

Important!

Your executive coach, certified RNCP – HEC Paris, adheres to a strict code of ethics and conduct. All sessions are conducted with integrity and respect.

View the charter (FR)

Need more information or a customized quote?

Simplify your scheduling by booking your appointment online. Choose the format that suits you best:

• 20 minutes: A quick conversation for initial guidance.

• 40 minutes: A more in-depth discussion to explore your needs further.

Schedule an online meeting

FAQ

What is coaching?
Coaching is the process of guiding an individual to help them find answers to their own questions and overcome challenges they face. The goal of professional coaching is to provide personalized support that fosters responsibility, independent thinking, and effective action.
What does a coaching agreement with your objectives include?
A professional coaching agreement is a formal arrangement between two parties—or three, if you are not the direct subscriber—when a client engages the services of a professional coach. It outlines the obligations and responsibilities of each party and sets the tone for the relationship between the coach and the client.
How long does a typical coaching engagement last?
Typically between 4 and 6 months, depending on the format, with 10 to 15 hours of coaching and progress reviews at mid-point and at the end of the engagement.
How long is each coaching session?
Each session lasts between 60 and 90 minutes.
In-person or virtual?
Your choice: in-person or virtual (Microsoft Teams). We adapt the format to your needs.
What about confidentiality?
All sessions are strictly confidential. Conversations remain private in full compliance with the professional code of ethics.
What is the frequency of coaching sessions?
Sessions are scheduled progressively to allow effective application between meetings. The first two sessions are one week apart. The third and fourth sessions occur every two weeks. From the fifth to the tenth session, meetings are scheduled every three weeks.
Where do coaching sessions take place?
The location is chosen by the coachee in agreement with their employer. Sessions can be held on-site or off-site, with a preference for in-person meetings. Virtual sessions via Microsoft Teams are available upon request.
What topics are covered?
Onboarding into a new role, leadership and communication, career development, complex decision-making, managerial posture, stress management, and more.
Can I download a brochure?
Yes, the AFIACOACH brochure is available as a PDF on the homepage.